Our
mission
To promote the safe, educational use of artificial intelligence, helping kids and teens learn, create, and think for themselves while protecting their development.
Our
vision
To set the standard for safe, responsible use of artificial intelligence and technology by kids and teens.
We believe in technology that expands what kids can do, without replacing their reasoning, creativity, learning, or human connections.
Our
values
Protecting how kids and teens grow
Childhood and adolescence are a crucial time for growth.
That's why we believe technological progress must go hand in hand with protecting their emotional, social, psychological, and intellectual development.
Technology should open doors, not take the place of what's still taking shape.
Guided by trusted frameworks and research
- LGPDPersonal data protection (Brazil)
- ECA DigitalChildren in the digital world (Brazil)
- ISO/IEC 42001AI governance
- Digital PromiseLearning research
- ISTEEducation technology
- BNCCBrazil's national curriculum